Back in December 2002, I attended my very first internet
marketing seminar! I would never had attended that one if the
host had not invited me to be one of the speakers!
At that seminar, I was surprised to see many of the speakers
sharing tips, networking, and setting up joint projects. You
see, prior to that transformative event, I was a “lone wolf”
who believed that if my customers bought from you, then they
would stop buying from me.
At that seminar, I learned how counter-productive my scarcity
mindset was, and that “lone wolves often starve!” I went on to
eventually do projects with, and become lifelong friends with
most of the other speakers.
One of those speakers was Marty Foley, who was the first person
that I remember ever hearing use the expression, “When they zig,
you zag!”
Today, sadly, I observe the VAST majority of people in the
“internet marketing niche” using the same tactics and
techniques… and FAILING miserably, when doing something slightly
different totally makes sense!
Internet marketing, where I achieved most of my success is a
relatively small, incestuous niche. Marketers often dangerously
copy others that they believe to be successful, when they are
often wrong. I learned that when I privately commented to a big
marketer about a tactic that he was using, and he was kind enough
to point out to me that he was merely TESTING based upon a theory
that he had.
Not to bash the niche too much, but many potential customers in
the niche are struggling, cynical, on numerous similar lists,
and often NOT very responsive. Many list owners are frustrated
because their lists are “burned out!” So, they do a mailing and
“CRICKET.” Sometimes they don’t get a single response… even
from fairly large lists!
I know because I’ve been there, done that. I’ve been in this
business since 1996, and almost seen and done it all.
I was recently reminded of the need to zig when my competitors
zag when I receive a piece of lumpy mail from my good friend
Nick James. At first, I thought that it might be a Christmas
present. I do often send unexpected presents to friends and
customers.
However, Nick’s package contained a letter, and a gift, that I’ll
tell you about later, or even show you if we are friends, or you
follow me on Social Media.
Nick’s package included a letter that invited me to a workshop
that he is hosting (and teaching at), in Orlando, Florida,
January 18th and 19th. At this workshop, Nick is going to teach
in-depth his method of zigging while others zag. It’s actually
a method that I learned over 2 decades ago, and DO use from time
to time, but not as often as I should.
I want to see how Nick is doing it with tremendous success 🙂
I not only know that the method works, but that it can allow you
to fill your pipeline with a steady flow of prospects who are
interested, can afford your product or service, are NOT burned
out since you are probably the first one to approach them, and
they are READY to purchase.
Nick will teach you how to do this for often less than 15 cents
per new “lead.”
Nick’s invite was irresistible, but I already had something
scheduled for January 18th and 19th, so now I’m trying to figure
out how too rearrange my schedule. I have to do that in a way
where I don’t anger my wife of 37 years too much 🙂
Anyway, go here to check out how Nick and I zig while others zag:
https://williec–nickjames.thrivecart.com/direct-mail-workshop/
WARNING: Nick is restricting his workshop to 50 attendees so
that he can pay proper attention to everyone and answer any and
all questions. This workshop is NOT a pitch-fest, but a workshop
where you will actually be taught!
Nick promises to hold nothing back, so I urge you to check out
Nick’s secret, while he still has seats available.
Hopefully, I see you in Orlando in January! Unlike in many parts
of the U.S., Orlando is nice and warm in the middle of winter 🙂
Thanks for listening,
Willie Crawford
P.S. Go here now before you get distracted, and miss out:
https://williec–nickjames.thrivecart.com/direct-mail-workshop/